This year
smartphone market is basically down
to a two platform race with blackberry
gone the way of android and windows
10 mobile pretty much nowhere to be
found it's
an android vs iOS showdown already this
year we've seen the launch of some fantastic
Android hardware including blazingly
fast flagships those with all day
battery life and even the rise of modular
phones that put some big pressure on Apple
to deliver with this new iPhones for the past few months now even
tracking rumours of what to
expect from
this new hardware earlier this month
we saw apple finally make things official
with the launch of the iPhone 7 and
iPhone 7 plus these models deliver on
the big expectations for example maybe
phone it in with an underwhelming upgrade well
you're about to find out if we take a
close look at the smaller of the two new iPhones. Here is the review of the
iPhone 7 apples approach with its latest
hardware is what we've seen before well
apples hardly the only company conducting its smartphone design in such a
manner it's arguably the company that's
doing the best with the iPhone 7 Apple looks to bring shoppers a phone its
intimately familiar as soon as
they pick
the handset up they're going to
know this
is my next iPhone and yet the same time
that gives loyal users more what they've
come to expect the iPhone 7 doesn't
shy away from going out some new directions
including some that might be a
little uncomfortable all in the name of
progress is that Apple attitude
of knowing
what its customers want before they
know themselves and while there's
a potential
for conflict there this time it
pretty much works the iPhone 7 delivers
a design that builds directly off
what we saw with the iPhone 6 and iPhone
success returning with the same sort
of sleek rounded edge handset and wife
feels a heck of a lot like last year's
model apples tweaking its phones construction in some important ways moving
the iPhones antenna stripes towards
the edges of the back panel helps
drastically clean up the phone's design and smart color-matching at least here
on this black iPhone 7 really let those
lines vanish into the background speaking
of colors Apple switching things
up this year wishing the familiar space gray and
replacing it with a pair of new darker shades the matte black you see
herein a shiny new jet black with proving
impossibly hard to come by that scarcity
is reinforced by jet black only be
available on high storage
capacity 128
and 256 x
gigabyte models but even if we
can't get
our hands on jet black just yet this
new black color option is pretty darned
attractive on its own makes
a nice addition to existing silver gold
and rose gold finishes the iPhone 7 external
dimensions are in your perfect match
for the iPhone success but apples managed
to shave a little bit off the phones wait with this new model coming in
five grams lighter than last year's component
layout is a close match to the iPhone
success but not without a few adjustments
here and there staying around
back the phone's camera bump gets a
makeover instead of the raised element with its comparatively sharp edges of last
year's phone the iPhone 7 picks
up a
much more gradual sloping
protrusion one
that rises smoothly up from the handsets
back around front things
look very familiar but looks can be
deceiving that home button looks just like
the touch ID scanner we've gotten to
know one recent iPhones and while glancing talks might lend credence that analysis a firmer press reveals the truth Apple
swapped out the physical clicky
home button of years past with
an all-new
unmoving solid-state button that's right no more clicks instead the button
uses 3d touch pressure sensitivity
to analyze a difference between
a tap and a proper press and respond
accordingly that
includes using the phone's
revamped taptic
engine to give users and emulated clicky
response it
doesn't feel just like the old button but
use it for a few days and that difference
quickly becomes inconsequential one of the biggest upgrades
of this year's iPhone is another
you can't see it all as Apple take
steps to protect the phone's hardware
from dust and water ingress that's
right we finally got an iPhone with
an official rating for water resistance
the phone ip67 designation isn't
quite as robust as the ip68 we
see the
models like Samsung's flagships meaning
the iPhone 7 can't go quite as deep underwater but still a great start for apple just be careful about not pushing
things too far if something does happen
when you're getting your iPhone wet apples not going to cover water damage
under the phone's warranty buyer
beware finally there's one particularly
glaring change that comes to
the iPhone 7 exterior makeup as
the phones
bottom edge loses its analog headphone
jack the port's not been
relocated either it's gone for good instead
the phone ships with the new version
of Apple's ear pods attacks the Lightning
connector as well as a lightning to headphone jack adapter that allows
you to continue using your exist catalog
headsets apples not the first company
to take such an action with one of
its smartphones but the iPhone 7
is easily
the most high-profile device to attempt
this move say
what you will about the reasoning behind
it but it's bold forward-thinking and
if there's any smartphone manufacturer
that can convince its users to
willingly and maybe even happily give up their stalwart headphone jacks lets Apple
as we'd only hope the new ear pods sound
quite nice if you like the existing
analog version you won't find any
surprises here but really
interested in
what happens next we see more and more
headphone maker start delivering lightning
powered models or will apple's move
instead drive new seconds of
users to
the world of wireless headphones and and what's a minor footnote to the story of the vanishing headphone jack the speaker
grill you see apple's place for the
jack once lived is apparently for aesthetic
purposes only it
doesn't actually admit any sound
and while
that grill might not the other one
on the bottom edge very much does
and this
year it's joined by a secondary speaker
in the phone earpiece for Apple's
first attempt an iPhone with stereo
speakers the effect isn't perfect largely because the two speakers don't have
matching output with the bottom edge own and cranking out far more based in
the ear piece but it's a nice addition
all the same and the combination
of all the output makes the iPhone
7 easily the loudest iPhone we've ever
tested with the same exterior dimensions
as the iPhone success shouldn't
be shocked to learn that Apple's
keeping the iPhone 7 display geometry unchanged giving us another 4.7 inch
LCD panel with the resolution of 750 x 1334 that's fine by us though at this size it really doesn't need to be any
higher res instead the
improvements Apple
delivers are in terms of brightness
and color gamut Artist support apples claims of a new max brightness of around six hundred twenty-five
minutes helping the screen visibility and bright daylight and support
for a wider color gamut means that
images should pick up new life like details it's
a little difficult to appreciate on its
own but it's a move in a positive direction
for Apple all the same the iPhone
7 arrives running iOS 10 for the same
interface improvements and retooled apps
we've already had the chance to check
out when upgrading our older Apple hardware apples added a bunch of new 3d touch
interactions to its system and we've
got to say this is starting to feel
more and more legitimately useful and
less like the game they could have the
risk of becoming messages gets a
big overhaul stickers
text and emoji calor and new versions
of maps photos music and news help give Apple
software looking and feeling
fresh lift to wake support is a great
way to check your notifications without
needing fully unlock your phone and
that's made all the more powerful about
some useful lock screen widgets there's
a lot going on with iOS 10 but it
all comes together to give us with one
of apple's best executed system updates to date packed with usability boosting
new enhancements while not taking
away any beloved functionality all
the software runs on apple's new a10 fusion
chip you a series processor that were
used to a new iPhone but this fusion branding should clue you in that this
year's upgrade is particularly snazzy the quad-core chip is powerful when
it needs to be able to sit at the phone's
battery when it can an effort to keep
power consumption down benchmark
testing backstop apples claim speed boost we can't deny the performance with smooth
and relatively stutter free all across
the phone software Apple pears the 18 with two gigs of ram just like we got
last year and more ram capacity isn't
growing over the seven plus is another
story we
do get one welcome upgrade in
terms of
flash storage as Apple drops at
16 gig base level in favor of 32 gigabytes for
the iPhone 7an extra hundred dollars
upgrades that 228 gigabytes and another
hundred above that buys the tickets
that 256 game club that's still on
the pricey side especially compared to micro SD cards but we're happy to at least
the Apple acknowledging the
demand for
more and more local storage like we used
to call sounds pretty good in the iPhone
7 both in regular and speakerphone
modes we had a few connectivity
bumps here and there but the
biggest issues seem to be with carrier
networks themselves rather than any
problem with the iPhones hardware/software LTE support gets a slight
upgrade with support for new higher
speed networks if your carrier happens
to have the right tech installed what
about the camera the iPhone 7
plus gets
all the headlines with its dual camera
system but the iPhone 7 single main
camera enjoy some important upgrades
of its own we've
got another 12 megapixel sensor here but with
a wider f 1.8 aperture that
brings in more light than we got with
the iPhone success apple
also implements optical stabilization
previously a plus only feature
between the two of those enhancements
it's easier than ever to snap sorry sharp well-exposed pics even in less-than-ideal
lighting situations and if
you do happen to need a little extra light
and upgraded quad LED flash is ready
to help out just like the
expanded color
gamut of the iPhone 7 display the phone's
camera gets a similar upgrade to capture
a wider field of colors that same extra range comes to the phone's front-facing
as well which also gets a resolution bump 27 megapixels that means the facetime HD camera now supports full 1080p
video capture video recording doesn't
get much in the way of specific upgrades
after all we already had 4k but it
does enjoy the benefits of these general
camera improvements including the shots studying performance of the
cameras optical stabilization considering
how nice pics and video looked
in the iPhone success we had high hopes
for the iPhone 7 camera performance
and it really doesn't disappoint
the wider color game i can be a
little too subtle to appreciate in many
conditions but the stabilization is a
really nice addition to the phone's hardware
in short word big fan of apples upgrades hear all this hardware needs to get
its power from somewhere and apple blesses
the iPhone 7 with a larger battery
than last year or even the year before 1916 million powers combined with power optimizing components like that 8-10 fusion processor that gives the iPhone
7 some impressive battery life painting
well over an hour of screen on time
compared to the iPhone success in our
custom test battery there's still room
for improvement here and we'd love to
see Apple try something like
wireless charging but this progress towards all-day
battery life is still really great
to see looking over the iPhone 7 feature-set
it's almost like Apple stumbled
across our secret wish list of most-wanted
iPhone upgrades waterproofing
check optically stabilized lowlife
friendly camera you got it longer
than ever battery life not a problem that's
not to say that every move here is
a win and we're still smarting from the
loss of the headphone jack but you know
what will get over it so much else here
is done so well that even diehard android
fans this guy included are likely
to come away impressed by what Apple's
managed to do here the iPhone 7 isn't
the flashiest iPhone ever but what it
lacks in crazy new tech and except for
it really well done thoughtfully executed
upgrades apples done so much well
here that this easily comes across as
one of the most desirable smartphones to
land so
far this year.
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